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Making the Most of Hudl Campaigns

Since the launch of Hudl Campaigns earlier this year, hundreds of teams have taken advantage of the chance to create their own page to appeal to parents and fans. Success spanned across all levels and sports, and most teams have earned enough to pay for their Hudl subscription and then some.

Through one-on-ones with current Hudl Fundraising users, we’ll take a look at the most successful campaigns to date, and discuss what worked, what didn’t, and what coaches might have done differently. Our first focus will be on youth teams to see how Campaigns worked for an individual squad and an entire league.

Cornerstone Prep Academy - Acworth, Ga.

For Coach Charlie Workmon and the Cornerstone Cougars, the purpose of the campaign was less about raising money and more about raising awareness. The middle school’s football team was started from scratch by Workmon and a handful of other coaches, leaving them with a roster of 21 by the time the season started. After creating and sharing their campaign page with current players’ parents, word spread to potential parents who could then see what the program was about and encourage their own children to participate. They ended the season with a 24-man roster.

Cornerstone also received more than monetary donations. Countless people came forward offering free labor, an equipment trailer, and Atlanta Falcons tickets that were later used as incentives in getting the players to send more campaign invites.

Coach Workmon said having those races to send more invites is what made the campaign a success. On top of giving each athlete an individual goal of $100, he sent weekly emails to players and parents updating them on leaders in the invite race. Some kids ended up sending more than 60 invitations after they included a request for more contacts at the end of their first email to family and friends.

$2,575 was donated through Hudl, and an additional $4,000 came in by check (thanks to word of mouth). The Cougars plan to use the funds for sleds, ropes, uniforms for the varsity team’s first season in 2014, and a handful of financial assistance packages.

The difference lies in taking the time to make the video and voiceover about the program, not the money. Before players went wild emailing family and friends, Workmon showed parents what he came up with to make sure it reflected the team’s goals, not the coach’s.

Vacaville Junior Bulldogs - Vacaville, Calif.

Both teams in the Bulldogs youth football program have created their own Hudl Campaigns. The junior midget team has raised more than $2,700 through their campaign, with 34% of the supporters who received an email choosing to donate. That’s the highest percentage across all existing Hudl campaigns. Again, the success relies heavily on the video and voiceover. Jason Williams, head coach of the Junior Bulldogs Cadet Orange squad, said the team’s campaign page brought a handful of parents to tears.

Until a few years ago, the Bulldogs weren’t considered a perennial powerhouse. But after improvements to the program – including the purchase of a Hudl Club & Youth package – they qualified for this year’s National Youth Football Championships in Las Vegas, Nev. While the funds raised went toward those travel expenses, the campaign could have paid for the team’s $99 Basic subscription several times over.

Huge thanks to both teams for taking advantage of Hudl Campaigns, and congratulations on an awesome 2013 season! We’re excited to see what 2014 has in store.

This is the first installment of a three-part series discussing success with Hudl Campaigns across different sports and levels of play. Parts Two and Three will cover successful football and winter sport campaigns.

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