When the Hudl Helps program was announced last year, I was ecstatic. I knew I would choose to give my money to the People’s City Mission in Lincoln. PCM is an organization whose purpose is to meet the basic needs of food, shelter, clothing, and health care for impoverished people locally.
What thrills me about PCM is that it’s a collaborative effort—the local community working together to help those in need—that manages to be over 90% efficient. A mere 9% of donations they receive go to administrative costs; everything else goes to the people they serve.
And they serve a lot of people. In 2010, they provided services to more than 25,000 people (equivalent to 10% of Lincoln’s population), and gave away more than one million pounds of food.
PCM has an informative website and strong social media presence. I would encourage you to take a look. They make it easy to volunteer your time or donate. If you’re not in the Lincoln area, there’s probably a similar organization in your community. Use your favorite map service to search for “food bank” or “homeless service”, and be sure to check their reputation in the community and their 501(c)(3) status with the IRS.